Agentic pipeline — 39 tools from idea to revenue for solo founders.
Agentic pipeline — 39 tools from idea to revenue for solo founders.
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Set these up before or after installing:
Environment variable: LAUNCH_ENGINE_PROJECT_DIR
Add this to your MCP configuration file:
{
"mcpServers": {
"io-github-zionhopkins-launch-engine": {
"env": {
"LAUNCH_ENGINE_PROJECT_DIR": "your-launch-engine-project-dir-here"
},
"args": [
"-y",
"launch-engine-mcp"
],
"command": "npx"
}
}
}Once installed, try these example prompts and explore these capabilities:
From the project's GitHub README.
Agentic pipeline that transforms ideas to revenue — for solo founders and bootstrappers.
npx -y asset-factory-mcp

Most MCP servers give you one tool. A GitHub integration. A database query. A Slack bot.
Asset Factory gives you 42 tools that work as a pipeline — the entire playbook from raw idea to validated revenue, running inside the AI client you already use.
scout and the system tells you exactly what to do next, every step of the way.rapid_test gives you signal in 3-5 days with a landing page and paid traffic — before you commit to the full pipeline.npm install -g asset-factory-mcp
Or run directly without installing:
npx -y asset-factory-mcp
Add to your claude_desktop_config.json:
{
"mcpServers": {
"asset-factory": {
"command": "npx",
"args": ["-y", "asset-factory-mcp"],
"env": {
"ASSET_FACTORY_PROJECT_DIR": "/path/to/your/project"
}
}
}
}
Add to your MCP settings (.cursor/mcp.json):
{
"mcpServers": {
"asset-factory": {
"command": "npx",
"args": ["-y", "asset-factory-mcp"],
"env": {
"ASSET_FACTORY_PROJECT_DIR": "/path/to/your/project"
}
}
}
}
git clone https://github.com/ZionHopkins/asset-factory-mcp.git
cd asset-factory-mcp
npm install
npm run build
node dist/index.js
Asset Factory is a two-layer tool system:
Layer A — 42 SOP Tools (read-only): Each tool validates prerequisites against pipeline-state.json, loads upstream context from previous stages, checks learnings.json for patterns, and returns full SOP instructions enriched with that context. Your AI executes the instructions.
Layer B — 3 Utility Tools (mutations): update_pipeline_state, save_asset, capture_learning. These handle all state writes and file creation. Your AI calls them after executing each SOP.
Five entry points:
1. scout → Full pipeline (research → offer → build → deploy → validate)
2. rapid_test → Quick $50-100 test (signal in 3-5 days)
3. passive_deploy → Marketplace assets (after research)
4. tournament → Batch-evaluate 3-5 ideas through Layer 1 simultaneously
5. portfolio_triage → Rank existing pipelines by profit velocity, select top N
LAYER 1 (Strategist):
scout → autonomy → market_intel → research → build_blocks → stress_test → unit_economics
LAYER 2 (Builder):
name_lock → platform + product → deploy → qa → validate_prep
LAYER 3 (Validator):
validate_check (daily) → validate_decide → feedback → iterate
TRAFFIC (Paid):
traffic_strategy → channels → creative_test → funnel_optimize → scale
ORGANIC GROWTH (runs parallel with paid):
content_engine → content_repurpose → seo_check (monthly)
BOLD ACTION (post-QA):
bold_action → credibility compression playbook
REVENUE PHASE MANAGEMENT (optional overlay):
portfolio_triage → revenue_review (weekly)
Phases: Signal → Cash → Repeat → Scale
CROSS-CUTTING:
status | daily_check | lessons | voice_extract | dream_100 | tournament
Each tool checks prerequisites automatically. If you try to run research before completing market_intel, you'll get a clear STAGE_BLOCKED message telling you exactly what to run first.
| Tool | Description | Prerequisites |
|---|---|---|
scout | Market scanning — takes a raw idea, determines viability | None (entry point) |
autonomy | Agent Autonomy Score — AI-buildable product viability | scout |
market_intel | Deep market research with competitive scoring | scout, autonomy |
research | Therapeutic Buyer Engine — deep persona research | market_intel |
build_blocks | 7 Building Blocks from buyer research | research |
stress_test | Offer scoring across 10 dimensions | build_blocks |
unit_economics | CPA, LTV, break-even modeling | stress_test |
name_lock | Lock business/product name | stress_test, unit_economics |
platform | Tech stack selection and scoring | stress_test |
product | Product architecture design | stress_test, name_lock |
deploy | Sales pages, emails, ad copy generation | name_lock, platform, product |
qa | 7-check persona alignment gate | deploy |
validate_prep | Validation deployment package | deploy, qa |
validate_check | Daily 60-second health check | validate_prep |
validate_decide | End-of-window verdict | validate_prep |
feedback | Performance diagnosis and fix routing | deploy |
traffic_strategy | Traffic channel research and scoring | deploy |
channels | Channel setup and configuration | traffic_strategy |
creative_test | Ad creative variation testing | channels |
funnel_optimize | CRO testing across conversion funnel | channels |
scale | Systematic scaling of validated channels | creative_test |
traffic_analytics | Performance reporting and attribution | channels |
dream_100 | Relationship strategy and outreach | research |
passive_deploy | Marketplace asset scoring and specs | research |
passive_check | Scheduled performance checks | passive_deploy |
passive_compound | Deploy related assets around anchors | passive_deploy |
passive_portfolio | Quarterly portfolio review | passive_deploy |
rapid_test | Quick idea test — landing page + ads | None (entry point) |
rapid_check | Daily metrics vs. thresholds | rapid_test |
rapid_graduate | Graduate test to full pipeline | rapid_check |
rapid_status | Dashboard of all rapid tests | None |
status | Pipeline status report | None |
daily_check | 5-minute daily operations pulse | Live campaigns |
lessons | Pattern library — capture and retrieve | None |
voice_extract | Brand voice extraction from content | qa |
content_engine | Topic cluster research, SEO/GEO content generation | qa, validate_prep |
content_repurpose | Single-pass multi-platform content repurposing | content_engine |
seo_check | Monthly SEO/GEO audit with AI citation tracking | content_engine |
tournament | Batch-evaluate 3-5 ideas through Layer 1 | None (entry point) |
bold_action | Bold Action Playbook — highest-leverage irreversible credibility move | qa |
portfolio_triage | Rank pipelines by Profit Velocity Score, enforce active cap | None (entry point) |
revenue_review | Weekly revenue phase assessment (Signal → Cash → Repeat → Scale) | None (entry point) |
| Tool | Description |
|---|---|
update_pipeline_state | Update pipeline-state.json with dot-notation paths |
save_asset | Save files to assets/[market-name]/ directory |
capture_learning | Capture reusable patterns to learnings.json |
Asset Factory creates and manages files in your project directory:
your-project/
├── pipeline-state.json # Pipeline progress tracking
├── learnings.json # Pattern library across pipelines
└── assets/
└── [market-name]/
├── research/ # Scout reports, buyer research, market intel
├── building-blocks/ # The 7 Building Blocks
├── product/ # Product Architecture Blueprint
├── copy/ # Sales letters, email sequences
├── campaigns/ # Landing pages, ad copy
├── traffic/ # Traffic strategy, creative tests, analytics
├── validation/ # Deployment packages, daily checks, verdicts
├── voice/ # Brand voice calibration
├── passive-portfolio/ # PADA outputs
├── rapid-test/ # Rapid test assets
├── bold-action/ # Bold Action playbook
└── content/ # Organic growth engine outputs
├── pillar/ # 2,000-4,000 word guides
├── spokes/ # 1,000-2,000 word pages
├── repurposed/ # Multi-platform assets per source
├── schema/ # JSON-LD files
├── seo-config/ # robots.txt, sitemap, brand signals
└── audits/ # Monthly SEO/GEO audit reports
The project directory is resolved in order:
ASSET_FACTORY_PROJECT_DIR environment variable--project-dir= CLI argumentWhen you run status with no existing pipeline, you'll see:
Three paths available:
- rapid_test — $50-100 paid traffic test in 3-5 days
- scout — Full active pipeline with deep research and validation
- passive_deploy — Marketplace assets (requires research first)
status — always run this first. It reads your pipeline state and tells you exactly where you are and what to do next.rapid_test first — don't run the full pipeline on an unvalidated idea. Spend $50-100 to get signal in 3-5 days. If it graduates, then run scout.market_intel means research has no competitive context. Skipping stress_test means you might build assets for a broken offer.qa — it catches promise-product misalignment, unattributed statistics, and persona drift. Every asset that touches a buyer must clear the QA gate.daily_check every day during validation — it takes 60 seconds and catches problems before they burn budget.lessons after every major decision — verdicts (ADVANCE/KILL), graduated rapid tests, creative test winners. The pattern library makes every future pipeline smarter.unit_economics will tell you if the numbers work at your budget. If the verdict is NON-VIABLE, don't try to force it. Move on or adjust the offer.scale requires proven creative winners with 30+ conversions. Scaling unvalidated campaigns is the fastest way to burn money.passive_compound. One proven asset can spawn 5-10 related assets.traffic_analytics weekly — attribution drift happens. What worked last week may not work next week. Stay on top of the data.stress_test passes — a GO verdict means the offer is structurally sound. REVISE or REBUILD means fix the foundation first.name_lock — changing the business name after assets are built means rebuilding everything. Lock it early.qa clearance — unvetted copy with unattributed claims or persona misalignment damages trust and conversion rates.rapid_test is for. Test 5-10 ideas cheaply, then invest the full pipeline in the winner.Optional overlay that tracks revenue progression through four phases:
| Phase | Goal | Gate to Advance |
|---|---|---|
| Signal | Get intent expressed | Email signup, deposit, DM response |
| Cash | Close first sale | First payment received |
| Repeat | Close 3+ at same price | 3 cumulative sales |
| Scale | Hit target MRR | Sustained monthly revenue |
How to enable: Run portfolio_triage to select active pipelines. Selected pipelines get revenue_phase: "signal". Run revenue_review weekly to track progress.
scout now includes a Sales Cycle Reality Check that estimates days-to-first-sale per market (GREEN <=14d, YELLOW 15-30d, RED >30d). This feeds into the Profit Velocity Score used by portfolio_triage.
The pipeline includes an automated QA test suite that runs at 3 points:
| Gate | When | What It Catches |
|---|---|---|
| Pre-Deploy | Before deploy generates assets | Missing research, broken unit economics math, placeholder text |
| Post-Deploy | After assets written, before qa | HTML issues, exposed API keys, email subject length, missing CTAs |
| Post-QA | After persona corrections | Structural issues introduced by corrections |
Test modules in qa-tests/:
test_landing_page.py — HTML structure, CTA presence, secret detectiontest_campaign_assets.py — Email/ad validation, brand consistencytest_research_report.py — Section completeness, citation density, contradiction detectiontest_unit_economics.py — Margin positivity, CAC/LTV ratio, math verificationRequires: Python 3.10+
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