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Neatlisting MCP Server

Developer ToolsLow Risk10.0MCP RegistryRemote
Free

Server data from the Official MCP Registry

Manage Google Business Profiles (Google My Business): hours, posts, photos, reviews and insights.

About

Manage Google Business Profiles (Google My Business): hours, posts, photos, reviews and insights.

Remote endpoints: streamable-http: https://app.neatlisting.com/mcp

Security Report

10.0
Low Risk10.0Low Risk

Valid MCP server (1 strong, 1 medium validity signals). No known CVEs in dependencies. Imported from the Official MCP Registry.

Endpoint verified · Requires authentication · 1 issue found

Security scores are indicators to help you make informed decisions, not guarantees. Always review permissions before connecting any MCP server.

Permissions Found in Source Code

Found by scanning the linked source code. This listing connects to a hosted endpoint, so none of this runs on your machine: it describes what the server software does where it is hosted.

HTTP Network Access

Connects to external APIs or services over the internet.

How to Connect

Remote Plugin

No local installation needed. Your AI client connects to the remote endpoint directly.

Add this to your MCP configuration to connect:

{
  "mcpServers": {
    "com-neatlisting-neatlisting": {
      "url": "https://app.neatlisting.com/mcp"
    }
  }
}

Documentation

View on GitHub

From the project's GitHub README.

NeatListing: Google Business Profile MCP server

NeatListing lets AI assistants manage Google Business Profiles (formerly Google My Business, or GMB). It works with Claude, Claude Code, ChatGPT, Codex, Cursor and any other MCP client. Your assistant can update hours, publish posts, add photos, reply to reviews and read up to 18 months of performance data. You sign in with Google once and decide what it's allowed to change. You don't need your own Google API approval, a Google Cloud project or a credit card.

  • MCP server: https://app.neatlisting.com/mcp (Streamable HTTP, OAuth 2.1)
  • Website and setup guide: neatlisting.com/setup
  • Official MCP registry: com.neatlisting/neatlisting

This repository holds the NeatListing plugin for Claude Code, Claude and Codex, plus the server's registry manifest. The server itself is hosted by NeatListing, so there is nothing to run.

Install

Claude Code

The plugin adds the server and a skill that teaches Claude Code how to use it:

claude plugin marketplace add neatlisting/neatlisting
claude plugin install neatlisting@neatlisting

Or add only the server:

claude mcp add --transport http --scope user neatlisting https://app.neatlisting.com/mcp

Then run /mcp in Claude Code and choose Authenticate.

Claude (web, desktop and mobile)

Settings → Connectors → Add custom connector, URL https://app.neatlisting.com/mcp.

Codex

codex mcp add neatlisting --url https://app.neatlisting.com/mcp
codex mcp login neatlisting

ChatGPT

Turn on developer mode, then create an app with URL https://app.neatlisting.com/mcp and OAuth authentication.

Cursor

Add this to ~/.cursor/mcp.json:

{ "mcpServers": { "neatlisting": { "url": "https://app.neatlisting.com/mcp" } } }

The first time your assistant uses NeatListing, it opens a sign-in page. Sign in with the Google account that manages your Business Profiles, choose which locations the assistant can reach, and click Allow.

What your assistant can do

AreaTools
Profileupdate_location: hours, holiday and special hours, more hours, description, services, labels, open status, website, phone, secondary categories. get_attributes, update_attributes, search_categories
Posts, offers and eventslist_posts, create_post, update_post, delete_post
Reviewslist_reviews, reply_to_review, delete_review_reply
Photoslist_photos, add_photo, delete_photo
Booking and order linkslist_action_links, create_action_link, update_action_link, delete_action_link
Menus and hotelsget_food_menus, update_food_menus, get_lodging, update_lodging
Performanceget_performance (calls, direction requests, website clicks, bookings and views for up to 18 months), get_search_keywords
Verificationget_verification_status, start_verification, complete_verification
Its own changeslist_my_changes, get_change, undo_my_change
Approvalslist_pending_changes, approve_change, reject_change (the owner says yes or no in the chat)
Orientation and setupget_my_permissions, list_locations, get_location, get_google_updates, list_admins, preview_change, get_setup_status, finish_setup, set_location_access, get_rules, update_rules

Things to ask once you're connected:

  • "Set holiday hours for Christmas Eve on all my locations: open 6 AM to 2 PM."
  • "Reply to this week's unanswered reviews rated 4 or 5 stars."
  • "Post our new seasonal drink on the Downtown location."
  • "How many calls and direction requests did each location get last month?"
  • "Which searches showed my business on Google last month?"

Safety

  • The business name, address, primary category and service area are locked by default.
  • Website and phone changes wait for the owner's approval by default. Owners choose what else needs approval, and can approve by telling their assistant or in the NeatListing dashboard.
  • Pace limits and keyword-stuffing checks guard against edits that can get a profile suspended.
  • Agents can't add or remove managers, transfer profiles or delete them.
  • Each assistant sees only the locations the owner allowed, and every change is logged. Profile edits, attributes, menus and review replies can be undone.
  • Before an assistant can let a high-risk field go live or approve a high-risk change, it has to read the owner a warning and pass along the owner's own words of approval. Those words are kept in the owner's activity log.

How it works

NeatListing follows the MCP authorization spec. Your assistant registers itself (OAuth 2.1 dynamic client registration with PKCE), and you approve it on a NeatListing page after signing in with Google. NeatListing checks that you're an owner or manager of each profile and keeps the Google tokens on its side. Assistants never see them. Owners who prefer a key can create an API key and send it as Authorization: Bearer <key>.

FAQ

Is it free?

Yes.

Do I need Google API access?

No. NeatListing has its own approved access to the Google Business Profile APIs, so you just sign in.

Does it work with several locations?

Yes. Agencies and multi-location businesses can let an assistant work on all of their profiles or only some of them.

Can my assistant change my business name or address?

Not by default. Those fields are locked because changing them can trigger a re-verification or a suspension. If you want your assistant to handle them anyway, tell it. It will read you a warning first, and it can only open them up with your own words of approval.

What happens to my data?

See the privacy policy. NeatListing stores the changes it makes so you can review and undo them. It doesn't sell data or use it for advertising.

Repository layout

  • .claude-plugin/marketplace.json: Claude Code marketplace
  • plugin/: the plugin (Claude Code manifest in .claude-plugin/, Agent Plugins manifest for ChatGPT and Codex in plugin.json, the MCP server config and the google-business-profile skill)
  • server.json: the official MCP registry manifest

Support

NeatListing is a product of Gronda LLC. It isn't affiliated with or endorsed by Google. Google Business Profile is a trademark of Google LLC.

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